D&AD Brief: “Create packaging for a 21st Century Scotch whisky brand that challenges category convention and rituals and appeals to an international female consumer.”

my design:
The design of Jean Blair was inspired by women’s accessories, and the way women proudly display attractive ornaments around their home. Perfume bottles were a big influence because when a perfume is used up the bottle is still kept as decoration around the home. I want Jean Blair to have the same concept and not only serve the purpose of whisky packaging but as decoration for the young modern women’s home.

A bulb can be attached to the bottle, where one squeeze delivers a shot of whisky.

Part of my ‘curiosity’ branding project.

(Source: betweenlove)